{"product_id":"news-and-public-opinion-media-effects-on-civic-life-paperback","title":"News and Public Opinion: Media Effects on Civic Life - Paperback","description":"\u003cp\u003eby \u003cb\u003eMaxwell McCombs\u003c\/b\u003e (Author), \u003cb\u003eLance Holbert\u003c\/b\u003e (Author), \u003cb\u003eSpiro Kiousis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. \u003ci\u003eThe News \u0026amp; Public Opinion\u003c\/i\u003e details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion.\u003c\/p\u003e \u003cp\u003eAlthough the media landscape is undergoing rapid change, key elements remain the same, and \u003ci\u003eThe News \u0026amp; Public Opinion\u003c\/i\u003e emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThe daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. \u003ci\u003eThe News \u0026amp; Public Opinion\u003c\/i\u003e details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. \u003c\/p\u003e\u003cp\u003e Although the media landscape is undergoing rapid change, key elements remain the same, and \u003ci\u003eThe News \u0026amp; Public Opinion\u003c\/i\u003e emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMax McCombs\u003c\/b\u003e is Jesse H. Jones Centennial Chair in Communication at the School of Journalism, University of Texas at Austin\u003cbr\u003e\u003cbr\u003e\u003cb\u003eR. Lance Holbert\u003c\/b\u003e is Associate Professor and Director of Graduate Studies at the School of Communication, Ohio State University \u003c\/p\u003e\u003cp\u003e \u003cb\u003eSpiro Kiousis\u003c\/b\u003e is Associate Professor and Chair of the Department of Public Relations, University of Florida\u003c\/p\u003e \u003cp\u003e \u003cb\u003eWayne Wanta\u003c\/b\u003e is Professor and Chair of the Department of Journalism, University of Florida\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 8.21 x 5.91 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 10, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47379909902514,"sku":"9780745645193","price":42.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/8e3e6adfc88f5677746e7bd279463604.webp?v=1777774003","url":"https:\/\/box.dadyminds.org\/products\/news-and-public-opinion-media-effects-on-civic-life-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}