{"product_id":"pay-attention-how-to-get-keep-and-use-attention-to-grow-your-business-paperback","title":"Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eCassandra M. Bailey\u003c\/b\u003e (Author), \u003cb\u003eDana M. Schmidt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGetting, keeping, and using attention is one of the hardest and most important challenges for marketers today.\u003c\/b\u003e People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook\/Instagram, family, friends, politics, the list goes on.\u003c\/p\u003e\u003cp\u003eMarketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.\u003c\/p\u003e\u003cp\u003eThe result is the one thing all brands need today: \u003cb\u003eSustained attention from the people who matter most.\u003c\/b\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 190\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 06, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47477946515634,"sku":"9781637422649","price":29.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/9f6190da5c5517336edda62cda847068.webp?v=1779211376","url":"https:\/\/box.dadyminds.org\/products\/pay-attention-how-to-get-keep-and-use-attention-to-grow-your-business-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}