{"product_id":"pharma-prices-and-power-reshaping-pharmaceutical-pricing-negotiations-for-a-healthier-future-hardcover","title":"Pharma, Prices and Power: Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHoracio Falcão\u003c\/b\u003e (Author), \u003cb\u003eRodrigo Gouveia\u003c\/b\u003e (Author), \u003cb\u003eHervé Lamarque\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P\u0026amp;R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved.\u003c\/p\u003e The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P\u0026amp;R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P\u0026amp;R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved.\u003c\/p\u003e \u003cp\u003eThe authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P\u0026amp;R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eHoracio Falcão created \u003cem\u003eValue Negotiation: How to Finally Get the Win-Win Right. \u003c\/em\u003eHoracio won the Best Elective Professor of the Year at INSEAD 21 times, co-founded Value Negotiation (negotiation advisory), VN Tech (Negotiation SaaS), Qinect (AI in negotiation), and the INSEAD Negotiation and Conflict Management Collaborative.\u003c\/p\u003e Rodrigo Gouveia is a Partner at Value Negotiation, teaching Negotiation at INSEAD as a visiting professor. Since 2013, Rodrigo has helped strategize and support negotiations for over a dozen pharmaceutical products across 25 countries and has taught Market Access Win-Win negotiation to more than 500 people in the pharmaceutical industry. \u003cp\u003eHervé Lamarque is a seasoned biopharma executive with leadership experience at companies including AstraZeneca, Bristol Myers Squibb, and Incyte Biosciences. He brings specific expertise in Pricing and Market Access strategy. Over the past 20 years, Hervé has led or participated in Market Access and pricing negotiations for more than 20 pharmaceutical products, with a track record of over 250 negotiations across more than 25 countries worldwide.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 207\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 11, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47507146637490,"sku":"9783031939327","price":178.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/FZ6eWO7y389783031939327.webp?v=1779573615","url":"https:\/\/box.dadyminds.org\/products\/pharma-prices-and-power-reshaping-pharmaceutical-pricing-negotiations-for-a-healthier-future-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}