{"product_id":"pink-globalization-hello-kittys-trek-across-the-pacific-paperback","title":"Pink Globalization: Hello Kitty's Trek across the Pacific - Paperback","description":"\u003cp\u003eby \u003cb\u003eChristine R. Yano\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePink Globalization\u003c\/i\u003e, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (\u003ci\u003ekawaii\u003c\/i\u003e) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChristine Yano is Professor and Chair of Anthropology at the University of Hawaii. She is the author of \u003ci\u003eAirborne Dreams: \"Nisei\" Stewardesses and Pan American World Airways\u003c\/i\u003e, also published by Duke University Press, \u003ci\u003eCrowning the Nice Girl: Gender, Ethnicity, and Culture in Hawai'i's Cherry Blossom Festival\u003c\/i\u003e, and \u003ci\u003eTears of Longing: Nostalgia and the Nation in Japanese Popular Song\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 29, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47450066616498,"sku":"9780822353638","price":46.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/c0fba430d4422585ff49c8b5a55fe358.webp?v=1778779305","url":"https:\/\/box.dadyminds.org\/products\/pink-globalization-hello-kittys-trek-across-the-pacific-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}