{"product_id":"project-marketing-a-practical-approach-paperback","title":"Project Marketing: A Practical Approach - Paperback","description":"\u003cp\u003eby \u003cb\u003eMilind Trivikram Phadtare\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.\u003c\/p\u003e \u003cp\u003eThe volume: \u003c\/p\u003e \u003cp\u003e- Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.\u003c\/p\u003e \u003cp\u003e- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.\u003c\/p\u003e \u003cp\u003e- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting\/subcontracting firms to realize better pricing and project profitability.\u003c\/p\u003e \u003cp\u003eAn essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMilind Trivikram Phadtare\u003c\/b\u003e is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 104\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.25 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 30, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47408731357362,"sku":"9780367350918","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/90db9c81e867a1ba93d173dd21d669fa.webp?v=1778251647","url":"https:\/\/box.dadyminds.org\/products\/project-marketing-a-practical-approach-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}