{"product_id":"public-relations-planning-research-and-measurement-paperback","title":"Public Relations Planning, Research, and Measurement - Paperback","description":"\u003cp\u003eby \u003cb\u003eMark Hunter LaVigne\u003c\/b\u003e (Author), \u003cb\u003eColin Babiuk\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWith contributions by Kim Blanchette and Colleen Killingsworth\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eIntroduction by Daniel Granger\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe creation of executive summaries using the RACE formula; \u003c\/li\u003e\n\u003cli\u003eresearch and analysis;\u003c\/li\u003e\n\u003cli\u003ethe setting of goals and objectives;\u003c\/li\u003e\n\u003cli\u003eidentification of target audiences and key messages;\u003c\/li\u003e\n\u003cli\u003edevelopment of strategies, tactics, timelines, and budgets;\u003c\/li\u003e\n\u003cli\u003eeffective use of human resources in a campaign; and\u003c\/li\u003e\n\u003cli\u003eevaluation of a campaign's outcome.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCase studies of real-life campaigns round out this invaluable guidebook.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 66\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.14 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 25, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47408166273202,"sku":"9781772442854","price":16.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/2bc2ac4824363050f37d507df5ba5709.webp?v=1778237395","url":"https:\/\/box.dadyminds.org\/products\/public-relations-planning-research-and-measurement-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}