{"product_id":"services-marketing-essentials-you-always-wanted-to-know-paperback","title":"Services Marketing Essentials You Always Wanted to Know - Paperback","description":"\u003cp\u003eby \u003cb\u003eVishal Desai\u003c\/b\u003e (Author), \u003cb\u003eVibrant Publishers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eServices Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eVishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book will help you to\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence \u003c\/li\u003e\n\u003cli\u003eLearn the different models of service quality\u003c\/li\u003e\n\u003cli\u003eGauge consumer wants and perceptions to meet their expectations\u003c\/li\u003e\n\u003cli\u003e Improve your service design to make it efficient \u003c\/li\u003e\n\u003cli\u003e Create a pricing strategy according to your service business type \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eServices Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today's dynamic marketplace, especially when the service industry is growing exponentially worldwide. \u003c\/p\u003e\u003cp\u003eThis book is part of Vibrant Publishers' Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 238\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47408403873970,"sku":"9781636511733","price":67.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/ea004fc8b469c3726e62976281891a21.webp?v=1778244056","url":"https:\/\/box.dadyminds.org\/products\/services-marketing-essentials-you-always-wanted-to-know-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}