{"product_id":"social-media-communication-concepts-practices-data-law-and-ethics-paperback","title":"Social Media Communication: Concepts, Practices, Data, Law and Ethics - Paperback","description":"\u003cp\u003eby \u003cb\u003eJeremy Harris Lipschultz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing.\u003c\/p\u003e \u003cp\u003eLipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic.\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eSocial Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJeremy Harris Lipschultz\u003c\/strong\u003e is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet and social media communication. These include\u003ci\u003e Social Media Measurement and Management: Entrepreneurial Digital Analytics \u003c\/i\u003e(2019), \u003ci\u003eSocial Media Law and Ethics\u003c\/i\u003e (2021) and \u003ci\u003eSocial Media and Political Communication \u003c\/i\u003e(2022). \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 18, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47405434929330,"sku":"9781032246598","price":111.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/faa76db031f9b5402cf98a30fa3fe2c1.webp?v=1778185120","url":"https:\/\/box.dadyminds.org\/products\/social-media-communication-concepts-practices-data-law-and-ethics-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}