{"product_id":"storytelling-in-luxury-fashion-brands-visual-cultures-and-technologies-paperback","title":"Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies - Paperback","description":"\u003cp\u003eby \u003cb\u003eAmanda Sikarskie\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.\u003c\/p\u003e\u003cp\u003eWith chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.\u003c\/p\u003e\u003cp\u003eThe book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAmanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan-Flint and in the Comprehensive Studies Program at the University of Michigan-Ann Arbor.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 210\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 9.53 x 6.77 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 30, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47409337204914,"sku":"9780367638054","price":100.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/c35dbf5a9cbbdff5b6af9328fb36730b.webp?v=1778263914","url":"https:\/\/box.dadyminds.org\/products\/storytelling-in-luxury-fashion-brands-visual-cultures-and-technologies-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}