{"product_id":"strategic-content-marketing-creating-effective-content-in-practice-paperback","title":"Strategic Content Marketing: Creating Effective Content in Practice - Paperback","description":"\u003cp\u003eby \u003cb\u003eDan Farkas\u003c\/b\u003e (Author), \u003cb\u003eRebecca Geier\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStrategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRebecca Geier\u003c\/strong\u003e for over 30 years, Rebecca has worked with technical professionals to develop their brands and tell their company's stories to target audiences. She has worked in corporate marketing settings, founded and served as CEO of her own inbound and content B2B marketing agency, and has served as Chief Marketing Officer of two SaaS startups in the chemical and AI software industries. She has uniquely worked alongside engineers and scientists to develop specific, measurable content strategies and persuaded those who previously believed content marketing doesn't work for skeptical, technical audiences. Named by \u003ci\u003eThe Wall Street Journal \u003c\/i\u003eeditors among America's Most Innovative Entrepreneurs, Rebecca has dedicated her time to researching the modern, digital buying journey and published annual reports that are read by tens of thousands of B2B business leaders around the world. Based on her research and decades of practice, in 2016, she published her first book, \u003ci\u003eSmart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences\u003c\/i\u003e. She has served as the keynote speaker on the topic of inbound and content marketing globally, including serving for many years as a featured speaker at the premier annual event for content marketers, Content Marketing World.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDan Farkas\u003c\/strong\u003e is a Lecturer in Strategic Communication at Ohio State University, US. Dan has taught courses on research methods, strategy, content creation, crisis communication, analytics, and measurement. Dan also advises chapters of the Public Relations Student Society of America. In Dan's 12 years of advising, his chapters have earned national recognition including Chapter of the Year, Student-Run Firm of the Year, Pacesetter, and Star Chapter. For this mentorship, Dan is one of only 19 people to have earned the Walt Seifert Award for Outstanding Service to PRSA. A nationally sought keynote speaker on emerging marketing, Dan is also a business owner who helped clients receive media coverage from ESPN, the \u003ci\u003eNew York Times\u003c\/i\u003e, the \u003ci\u003eWashington Post\u003c\/i\u003e, the BBC, NPR, and the Associated Press. Dan has earned more than 20 awards for his work in television news, which appeared on CNN, MSNBC, and SI.com. He currently hosts the \u003ci\u003eStrategic Communicator \u003c\/i\u003epodcast through the Marketing Podcast Network.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 266\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.69 x 6.85 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 08, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47461041668274,"sku":"9781032438481","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/1a8f55005b6348805c5fa438115326ab.webp?v=1778938766","url":"https:\/\/box.dadyminds.org\/products\/strategic-content-marketing-creating-effective-content-in-practice-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}