{"product_id":"sustainable-branding-ethical-social-and-environmental-cases-and-perspectives-paperback","title":"Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives - Paperback","description":"\u003cp\u003eby \u003cb\u003ePantea Foroudi\u003c\/b\u003e (Editor), \u003cb\u003eMaria Palazzo\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA sustainable brand should integrate environmental, social, economic and issues into its business operations. \u003ci\u003eSustainable Branding\u003c\/i\u003e considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. \u003c\/p\u003e \u003cp\u003eBy addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts - People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. \u003c\/p\u003e \u003cp\u003eThis book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePantea Foroudi\u003c\/strong\u003e is Business Manager and Solution Architect at Foroudi Consultancy as well as member of the Marketing, Branding, and Tourism, Middlesex University, London.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaria Palazzo\u003c\/strong\u003e is a research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), an adjunct professor at Universitas Mercatorum (Italy) and a member of the Sustainability Communication Centre (SCC).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 372\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.6 x 6.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 29, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47502121271474,"sku":"9780367428822","price":103.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/4b9c89aff4ef3348dc8432fe0733b6ac.webp?v=1779457450","url":"https:\/\/box.dadyminds.org\/products\/sustainable-branding-ethical-social-and-environmental-cases-and-perspectives-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}