{"product_id":"sustainable-marketing-and-strategy-hardcover","title":"Sustainable Marketing and Strategy - Hardcover","description":"\u003cp\u003eby \u003cb\u003eManuel Au-Yong-Oliveira\u003c\/b\u003e (Guest Editor), \u003cb\u003eMaria José Sousa\u003c\/b\u003e (Guest Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark-a mark which will affect the brand and, more importantly, consumers' minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 162\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47437597573298,"sku":"9783036539591","price":74.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/f1f59c3a7f30379de76d867684d919b6.webp?v=1778654296","url":"https:\/\/box.dadyminds.org\/products\/sustainable-marketing-and-strategy-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}