{"product_id":"the-aging-consumer-perspectives-from-psychology-and-marketing-paperback","title":"The Aging Consumer: Perspectives from Psychology and Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eAimee Drolet\u003c\/b\u003e (Editor), \u003cb\u003eCarolyn Yoon\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition\u003c\/em\u003e takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. \u003c\/p\u003e\u003cp\u003eThere has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, \u003ci\u003eThe Aging Consumer \u003c\/i\u003ecompiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures.\u003c\/p\u003e\u003cp\u003eThis updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, \u003ci\u003eThe Aging Consumer, 2nd edition \u003c\/i\u003ewill appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAimee Drolet\u003c\/strong\u003e, MA, AM, and Ph.D. is the Marion Anderson Chair of Management, The Anderson School at the University of California, Los Angeles, USA (UCLA). She specializes in consumer decision-making. Her research looks at the mental processes underlying consumers' choices, specifically focusing on decision-making among older consumers. Her latest research focuses on the development of habits and on the preference for moderation.\u003c\/p\u003e\u003cp\u003eCarolyn Yoon, MBA, Ph.D., is Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan, USA. Her research investigates psychological and neural mechanisms underlying decision processes across the lifespan, with a focus on generating insights that facilitate improvements in life satisfaction and well-being among older consumers.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 02, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47413725167794,"sku":"9780367360931","price":111.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/db858d0bba8060bcfb89ed9ae6ec5051.webp?v=1778358348","url":"https:\/\/box.dadyminds.org\/products\/the-aging-consumer-perspectives-from-psychology-and-marketing-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}