{"product_id":"the-athena-doctrine-hardcover","title":"The Athena Doctrine - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJohn Gerzema\u003c\/b\u003e (Author), \u003cb\u003eMichael D'Antonio\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e Bestseller\u003cbr\u003e \u003cbr\u003e How feminine values can solve our toughest problems and build a more prosperous future\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. \u003ci\u003eThe Athena Doctrine\u003c\/i\u003e shows why femininity is the operating system of 21st century prosperity. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAdvocates a new way to solve today's toughest problems in business, education, government, and more\u003c\/li\u003e \u003cli\u003eBased on a landmark survey and results from Young \u0026amp; Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries\u003c\/li\u003e \u003cli\u003eFrom acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBrought to life through real world examples and backed by rigorous data, \u003ci\u003eThe Athena Doctrine\u003c\/i\u003e shows how feminine traits are ascending--and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe are in a new world with many old minds, and the task is to adapt yourself. A modern leader is here to serve.\u003cbr\u003e --Interview with \u003cb\u003eShimon Peres\u003c\/b\u003e, president of the State of Israel, Jerusalem, 2012\u003c\/p\u003e \u003cp\u003eWith a wealth of data and even richer stories from around the world, \u003ci\u003eThe Athena Doctrine\u003c\/i\u003e offers convincing proof that the future requires us to embrace traits and values traditionally linked to women. Leave it to two fathers of daughters to show us how men and women alike are using empathy and collaboration to solve problems big and small. If you care about leadership, creativity, and the world of tomorrow, you must read this book.\u003cbr\u003e --\u003cb\u003eArianna Huffington\u003c\/b\u003e, president and editor-in-chief, \u003ci\u003eThe Huffington Post\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Athena Doctrine\u003c\/i\u003e is a powerful book. Extraordinary research. Great story telling. A message both timely and of monumental importance.\u003cbr\u003e --\u003cb\u003eTom Peters\u003c\/b\u003e, leadership guru and bestselling author, \u003ci\u003eIn Search of Excellence\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eGoddess of both craft and wisdom, patron of Odysseus, and inspiration for legions of smart girls, Athena is an icon for our times. \u003ci\u003eThe Athena Doctrine\u003c\/i\u003e offers a gender-neutral approach to embracing a set of values that underpin a new generation of innovation based on connection and creativity. It is an optimistic and energizing book.\u003cbr\u003e --\u003cb\u003eAnne-Marie Slaughter\u003c\/b\u003e, professor of politics and international affairs, Princeton University; former director of policy planning, U.S. Department of State\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Athena Doctrine\u003c\/i\u003e offers more than ample evidence of the rebalance needed in global leadership. Painstakingly researched and documented, with interviews of amazing people all over the world, the ideas in this book will influence the leaders of tomorrow and, more importantly, make the case for more women leaders.\u003cbr\u003e --\u003cb\u003ePat Mitchell\u003c\/b\u003e, president and CEO, the Paley Center for Media; curator, TEDxWomen\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWomen don't yet rule the world, but people around the globe sure wish they had more influence on business, government, and every other aspect of modern life. Among 64,000 people surveyed in thirteen nations, two-thirds said the world would be a better place if men thought more like women. The sentiment was the same across the planet: we've had enough of the winner-takes-all, masculine approach to getting things done. It's time for something better.\u003c\/p\u003e \u003cp\u003eInspired by their data, John Gerzema and Michael D'Antonio traveled the world to uncover stories of women and men who lead innovative organizations with the skills and values commonly associated with women. By emphasizing cooperation, communication, and sharing, these pioneers succeed in a super-connected world. In \u003ci\u003eThe Athena Doctrine\u003c\/i\u003e, the authors show why femininity is the operating system of twenty-first-century prosperity: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLEADERSHIP: \u003c\/b\u003e values traditionally associated with women create more effective leaders and organizational strategies in today's society.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCAREER MANAGEMENT AND SELF-IMPROVEMENT: \u003c\/b\u003e traits associated with women--flexibility, empathy, and honesty--underpin career mobility and personal fulfillment.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCHANGE MANAGEMENT: \u003c\/b\u003e feminine traits help us adapt seamlessly and effectively to today's changes.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eBrought to life through fresh stories from around the world and backed by rigorous data, \u003ci\u003eThe Athena Doctrine\u003c\/i\u003e shows how feminine values are ascending. By nurturing, listening, and collaborating, men and women alike are resolving conflicts, finding profits, and redefining success in every realm. Rich with implications for leadership, change management, and even career management, these stories will inspire you to find the same success.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJohn Gerzema\u003c\/b\u003e is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books \u003ci\u003eThe Brand Bubble\u003c\/i\u003e and \u003ci\u003eSpend Shift\u003c\/i\u003e have appeared on numerous \"best of\" lists, and his TED talks have been seen by hundreds of thousands of people.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMichael D'Antonio\u003c\/b\u003e is the author and coauthor of many books, including \u003ci\u003eSpend Shift\u003c\/i\u003e. He won the Pulitzer Prize with writers at \u003ci\u003eNewsday\u003c\/i\u003e and the Alicia Patterson Fellowship. \u003c\/p\u003e\u003cp\u003eFor more information, please visit \u003cb\u003ewww.athenadoctrine.com\u003c\/b\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.04 x 9.13 x 6.37 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 16, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47447782785202,"sku":"9781118452950","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/441ea07c155e661401072fc89492bc22.webp?v=1778745632","url":"https:\/\/box.dadyminds.org\/products\/the-athena-doctrine-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}