{"product_id":"the-big-shift-redefining-marketing-in-a-multicultural-america-paperback","title":"The Big Shift: Redefining Marketing in a Multicultural America - Paperback","description":"\u003cp\u003eby \u003cb\u003eJake Beniflah\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFuture growth will require that all corporations undergo... The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 180\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 8.5 x 5.51 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 09, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47464817361074,"sku":"9781647042233","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/f6dcbea5bcf7cf246f880f2999cfa6e1.webp?v=1778997984","url":"https:\/\/box.dadyminds.org\/products\/the-big-shift-redefining-marketing-in-a-multicultural-america-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}