{"product_id":"the-book-we-wish-we-had-paperback","title":"The Book We Wish We Had - Paperback","description":"\u003cp\u003eby \u003cb\u003eJeremy Baka\u003c\/b\u003e (Author), \u003cb\u003eMatthew Molino\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA book so simple, it's purpose would be in its title\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOne night, over a couple of dirty martinis, Jeremy Baka and Matt Molino sat discussing hard lessons learned during their marketing careers, smart moves, and dumb decisions, they realized something-that something was missing from the business books of our day \u003cem\u003emissing\u003c\/em\u003e. These books all focus on the same usual suspects: leadership attributes, management skills, new marketing paradigms, and about a half-dozen other trampled topics. They concluded that the world didn't need another typical business book. What it needed was something real and raw, something higher education doesn't teach, and companies don't train, but everyone somehow expects you to know. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Book We Wish We Had\u003c\/em\u003e is less interested in how to hit a business homerun and more fascinated by the game itself. It is a humble collection of in-the-trenches lessons obtained while working at some of the world's largest agencies and for some of the biggest brands on the planet. It represents teachings learned the hard way, from being a boss to working for one, from failing miserably to achieving considerably, from mentoring to being mentored, from doing the wrong thing to discovering the right thing. It's the book they wish they had when they started, and here it is for you.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 14, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47445850620082,"sku":"9781632996480","price":15.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/a29bb86c6b94d1323403a570a2696436.webp?v=1778730120","url":"https:\/\/box.dadyminds.org\/products\/the-book-we-wish-we-had-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}