{"product_id":"the-brand-idea-managing-nonprofit-brands-with-integrity-democracy-and-affinity-hardcover","title":"The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity - Hardcover","description":"\u003cp\u003eby \u003cb\u003eNathalie Laidler-Kylander\u003c\/b\u003e (Author), \u003cb\u003eJulia Shepard Stenzel\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOffering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands\u003ci\u003e.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA growing number of nonprofit organizations are exploring the wider, strategic roles that brands can play--driving broad, long-term social goals, while strengthening organizational identity, cohesion, and capacity. Laidler-Kylander and Stenzel present a new framework for nonprofit brand management which they have termed the \u003ci\u003ebrand IDEA\u003c\/i\u003e (Integrity, Democracy, and Affinity). The model eschews traditional, outdated brand tenets of control and competition in favor of a more strategic, sector-centric approach that is anchored in the mission, based on participatory processes, and promotes clarity and collaboration. Written for nonprofit leaders, managers and staff, board members, professors and students in nonprofit management, and executive education programs, this important resource shows how all nonprofits can increase their impact by tapping into the power of the brand IDEA.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Brand IDEA\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"There can't be any question of whether the concept of 'brand' is important for a nonprofit. This book has a wealth of ideas about how you can build your brand more systematically and strategically.\"\u003cbr\u003e --\u003cb\u003eHerman B. Leonard\u003c\/b\u003e, Eliot I. Snider and Family Professor of Business Administration, Harvard Business School (HBS), and cochair, HBS Social Enterprise Initiative\u003c\/p\u003e \u003cp\u003e\"Every nonprofit leader should read this book. \u003ci\u003eThe Brand IDEA\u003c\/i\u003e provides insight, real-world examples, and practical advice about the important role that brand plays, not only among external constituents, but among internal ones as well.\"\u003cbr\u003e --\u003cb\u003eEric Nee\u003c\/b\u003e, managing editor, \u003ci\u003eStanford Social Innovation Review\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"This book has frameworks, examples, and tips to help all nonprofit organizations build stronger brands that will enhance their capacity and strengthen impact.\"\u003cbr\u003e --\u003cb\u003eBeth Canter\u003c\/b\u003e, coauthor, \u003ci\u003eThe Networked Nonprofit, \u003c\/i\u003e and author of Beth's Blog\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNathalie Laidler-Kylander\u003c\/b\u003e teaches graduate level and executive education courses in management, leadership, and marketing at Harvard's Kennedy School and Tufts' Fletcher School. She has been researching and writing about nonprofit brands for over a decade.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJulia Shepard Stenzel\u003c\/b\u003e is a consultant who works with nonprofits on strategy and management systems. She is also an active nonprofit board member.\u003c\/p\u003e \u003cp\u003eFor more information, please visit \u003cb\u003ewww.nonprofitbrandidea.com\u003c\/b\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 18, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47477030191282,"sku":"9781118555835","price":69.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/e3d5dc38e6e962e0d393928821996cb2.webp?v=1779191940","url":"https:\/\/box.dadyminds.org\/products\/the-brand-idea-managing-nonprofit-brands-with-integrity-democracy-and-affinity-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}