{"product_id":"the-brand-strategy-canvas-a-one-page-guide-for-startups-paperback","title":"The Brand Strategy Canvas: A One-Page Guide for Startups - Paperback","description":"\u003cp\u003eby \u003cb\u003ePatrick Woods\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eLaunching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Brand Strategy Canvas\u003c\/i\u003e has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNo matter where you are in the business creation process, \u003ci\u003eThe Brand Strategy Canvas\u003c\/i\u003e is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow's possibilities, and \u003ci\u003eThe Brand Strategy Canvas\u003c\/i\u003e is the book you will want by your side.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExamine the key differences between strategy and execution\u003c\/li\u003e\n\u003cli\u003eUnderstand how you can avoid brand debt\u003c\/li\u003e\n\u003cli\u003eCraft meaningful messages with the Features\u0026gt;Benefits Continuum\u003c\/li\u003e\n\u003cli\u003eDevelop a positioning statement that differentiates from the competition and inspires your marketing\u003c\/li\u003e\n\u003cli\u003eDiscover your distinctive brand personality and how it impacts your marketing \u003c\/li\u003e\n\u003cli\u003eEquip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eWho This Book \u003c\/b\u003eI\u003cb\u003es For\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePatrick Woods is a writer and fencer living in San Francisco, CA. He is the founder of developer relations consultancy DeveloperMode and founder and CEO of Orbit, a platform for building and managing developer relationships.\u003c\/p\u003e\u003cp\u003ePrior to Orbit, he led Customer Success at FigureEight and Keen IO, and before that, launched the startup-focused team at ad agency Archer Malmo, building brands and go-to-market plans for early-stage companies.\u003c\/p\u003e\u003cp\u003eHe has delivered presentations at SxSW, Techstars, and various startup accelerators and incubators around the US.\u003c\/p\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 123\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 09, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47415864623282,"sku":"9781484251584","price":53.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/e8d5cbea3b7cbebe8f717997b2aab3bc.webp?v=1778389634","url":"https:\/\/box.dadyminds.org\/products\/the-brand-strategy-canvas-a-one-page-guide-for-startups-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}