{"product_id":"the-business-of-american-theatre-paperback","title":"The Business of American Theatre - Paperback","description":"\u003cp\u003eby \u003cb\u003eWilliam Grange\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Business of American Theatre\u003c\/em\u003e is a research guide to the history of producing theatre in the United States. Covering a wide range of subjects, the book explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning ordinances, royalties, and numerous other financial transactions have influenced the art of theatre for the past three centuries. Yet the book is not a dry reiteration of hits and flops, bankruptcies and bamboozles. Nor does it cover everything about it that's appealing, everything the traffic will allow (as Irving Berlin did in the song There's No Business Like Show Business). It is instead a highly readable resource for anyone interested in how money, and how \u003cem\u003emuch\u003c\/em\u003e money, is critical to the art and artists of theatre. Many of those artists make appearances in the book: Richard Rodgers and his keen eye for investment, Jacob Shubert and his construction of the bridge of thighs for his showgirls at the Winter Garden, the significance of the Disney Souvenir Shop near the Lyceum Theatre on Broadway, and the difference between a Broadway show losing millions of dollars or making billions in one night. Consider this book a go-to resource for readers, students, and scholars of the theatre business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWilliam Grange\u003c\/b\u003e is Professor of Theatre in the Johnny Carson School of Theatre and Film at the University of Nebraska in Lincoln. He is the author of ten books and the recipient of three Fulbright research awards, along with several research fellowships in Europe.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 308\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.4 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 16, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47466576806066,"sku":"9780367460204","price":90.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/884d1a01852ce233f727fa66cf82ec9a.webp?v=1779025704","url":"https:\/\/box.dadyminds.org\/products\/the-business-of-american-theatre-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}