{"product_id":"the-facebook-marketing-book-paperback","title":"The Facebook Marketing Book - Paperback","description":"\u003cp\u003eby \u003cb\u003eDan Zarrella\u003c\/b\u003e (Author), \u003cb\u003eAlison Driscoll\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. \u003ci\u003eThe Facebook Marketing Book\u003c\/i\u003e shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. \u003c\/p\u003e\u003cp\u003eWhether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eApproach Facebook's complex environment with clear, actionable items \u003c\/li\u003e\n\u003cli\u003eMake sense of the social networking world \u003c\/li\u003e\n\u003cli\u003eBe familiar with the technologies you need for social network marketing \u003c\/li\u003e\n\u003cli\u003eExplore tactics for using Facebook features, functionality, and protocols \u003c\/li\u003e\n\u003cli\u003eLearn how to set specific campaign goals \u003c\/li\u003e\n\u003cli\u003eDetermine which Facebook features are relevant to your campaigns \u003c\/li\u003e\n\u003cli\u003ePlan and execute Facebook marketing strategies \u003c\/li\u003e\n\u003cli\u003eMeasure the results of your campaigns with key performance indicators \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O'Reilly), and many leading newpapers and periodicals. He is a popular speaker and was recently awarded Shorty and Semmy awards for social media and viral marketing. Dan currently works as an inbound marketing manager at HubSpot.\u003c\/p\u003e\u003cp\u003eAlison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 282\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 5.97 x 8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 08, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47435247157426,"sku":"9781449388485","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/83580c6caf2072e4baa7ac28eb7c2bb0.webp?v=1778625141","url":"https:\/\/box.dadyminds.org\/products\/the-facebook-marketing-book-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}