{"product_id":"the-micro-script-rules-how-to-tell-your-story-and-differentiate-your-brand-in-a-sentence-or-less-paperback","title":"The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBill Schley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e3RD EDITION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNOW WITH THE USP BRANDING FORMULA!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"It's not what people hear, it's what they repeat...\"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe #1 communication secret is here in \u003cem\u003eThe Micro-Script Rules: \u003c\/em\u003e \u003cem\u003eHow to tell your story (and differentiate your brand) in a sentence...or less.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSurvival of the simplest! That's the bottom line for branders, political candidates, teachers, advertisers - anyone who communicates in today's world. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want to make snap judgments on the least info. They want us to package it for them - in very special, short sets of words called \u003cem\u003eMicro-Scripts\u003c\/em\u003e. That's why: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- A new product seizes 50% of the market in 2 years using \u003cem\u003e7 perfect words\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e- A company sells for $2 Billion more by changing \u003cem\u003e2 short words\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e- A lawyer won the murder trial of the century with \u003cem\u003e8 simple words\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e- Ernest Hemingway thought his greatest story ever was \u003cem\u003e6 words long\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e- A presidential election turned on a \u003cem\u003e4-word \u003c\/em\u003ephrase.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eImagine what magic words like these can do for your Brand, your career, your website or your business plan. Now they're yours - \u003cem\u003ealong with the USP Branding Formula that brings them to life\u003c\/em\u003e - in this smart and entertaining book.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 238\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 12, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47367592706226,"sku":"9780982694190","price":28.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/Pjw-Kr7HRV9780982694190.webp?v=1777568775","url":"https:\/\/box.dadyminds.org\/products\/the-micro-script-rules-how-to-tell-your-story-and-differentiate-your-brand-in-a-sentence-or-less-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}