{"product_id":"the-mobile-natives-guide-to-marketing-paperback","title":"The Mobile Native's Guide to Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eAurelie Guerrieri\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMobile is a revolution, the marker of a new era for a new type of consumer: the \u003ci\u003eMobile Native.\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eMobile Natives\u003c\/i\u003e crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention. \u003cp\u003e\u003c\/p\u003eThis book offers a 360  vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging \u003ci\u003eMobile Natives\u003c\/i\u003e, and provides clear strategies to monetize mobile apps.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAurelie Guerrieri is a leading global catalyst in mobile advertising and a champion for gender diversity. She advises mobile, digital and IoT businesses on growth scaling. Silicon Valley CMO and McKinsey trained, she has helped blue chips and rising stars alike leverage mobile for 8-digit revenue expansion and successful exits. Aurelie is President Emeritus of Women in Wireless, an organization she grew to 12,000 members worldwide. She is a sought after public speaker and contributor to media publications, and creator of the popular Mobile Native column in The Drum. In 2016, she was named one of 25 Mobile Women to Watch by Mobile Marketer.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 258\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9.02 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 21, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47452153086130,"sku":"9780692892961","price":33.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/61ee69277cb8993fd80f26859fc25ad0.webp?v=1778809393","url":"https:\/\/box.dadyminds.org\/products\/the-mobile-natives-guide-to-marketing-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}