{"product_id":"the-new-beats-redux-exploring-the-music-culture-and-attitudes-of-hip-hop-paperback","title":"The New Beats Redux: Exploring the music, culture and attitudes of hip-hop - Paperback","description":"\u003cp\u003eby \u003cb\u003eJr. S. H. Fernando\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Beats, \u003c\/i\u003e first published in 1994, was one of the first books to seriously approach and document the hip-hop phenomenon. It takes you from its origins in the South Bronx in the '70s, to the hip-hop of today, now in its nostalgia phase.\u003c\/p\u003e\u003cp\u003eThe author recreates and dramatizes hip hop's formational era as \u003ci\u003eThe New Beats\u003c\/i\u003e provides an actual living archive gained through good old original research. When FernandoI was working on the book, there was no Internet, no Google, and a dearth of writing on the rap, so I had to go directly to the sources--people like Kool Herc, Afrika Bambaataa, and Grandmaster Flash, who could be considered the \"founding fathers\" of the artform.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e Since he wrote the book during a very formative era for hip-hop--the early '90s--he spoke to more than 100 artists who were active during this era, many of whom are considered legendary today. \u003ci\u003eThe New Beats\u003c\/i\u003e presents an important document of a time before the art form broke into the mainstream, when it was still honest and unadulterated. The book represents a crucial piece of musicology and sociology, placing rap firmly within that great legacy of African American music, which includes such contributions as blues, jazz, soul, and rock.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 15, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47418202259634,"sku":"9781936411498","price":35.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/3f19944e92488307cb3c993bb03bb487.webp?v=1778445967","url":"https:\/\/box.dadyminds.org\/products\/the-new-beats-redux-exploring-the-music-culture-and-attitudes-of-hip-hop-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}