{"product_id":"the-new-brand-you-how-to-wow-in-the-new-world-of-work-paperback","title":"The New Brand You: How to Wow in the New World of Work - Paperback","description":"\u003cp\u003eby \u003cb\u003eCatherine Kaputa\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"An important read for the new world of work.\"\u003c\/b\u003e - Daniel H. Pink, #1 New York Times bestselling author of \u003ci\u003eThe Power of Regret\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe New Brand You \u003c\/i\u003eis the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the 'reset' button. \u003cp\u003e\u003c\/p\u003e We are all on camera now - we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice, if you don't brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that's almost never good. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe New Brand You\u003c\/i\u003e uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It's not about sticking some slightly skewed version of your name on social media, it's about smart positioning and successful tactics. \u003cp\u003e\u003c\/p\u003e Featuring high profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the book, this book will help you to target the most relevant strategies for you. It will include examples, exercises and callouts to make it a quick read and easy to action immediately. \u003cp\u003e\u003c\/p\u003e Getting your personal branding right will give you the edge in the new age of work.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eCatherine Kaputa is the award-winning author of\u003ci\u003e You Are a Brand!\u003c\/i\u003e and \u003ci\u003eBreakthrough Branding\u003c\/i\u003e. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.6 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 15, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47392383991986,"sku":"9781399804066","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/ed881f30c78a21f6780bf06aa8799528.webp?v=1777962229","url":"https:\/\/box.dadyminds.org\/products\/the-new-brand-you-how-to-wow-in-the-new-world-of-work-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}