{"product_id":"the-new-influencers-a-marketers-guide-to-the-new-social-media-paperback","title":"The New Influencers: A Marketer's Guide to the New Social Media - Paperback","description":"\u003cp\u003eby \u003cb\u003ePaul Gillin\u003c\/b\u003e (Author), \u003cb\u003eGeoffrey A. Moore\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003eExploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePaul Gillin is a social media marketing consultant. He was the founding editor of \"\"Computerworld\"\" and \"\"TechTarget \"\"and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of \"\"Dealing with Darwin\"\" and \"\"Living on the Fault Line.\"\" He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 236\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2009\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47398193103026,"sku":"9781884956942","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/225b751cb7ae1cddffccbe67b684bf30.webp?v=1778046375","url":"https:\/\/box.dadyminds.org\/products\/the-new-influencers-a-marketers-guide-to-the-new-social-media-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}