{"product_id":"the-old-rules-of-marketing-are-dead-6-new-rules-to-reinvent-your-brand-and-reignite-your-business-hardcover","title":"The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTimothy R. Pearson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e6 strategic principles for reinventing your products, your services--and your company's future\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe digital age has completely transformed business--and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced--which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Old Rules of Marketing Are Dead\u003c\/i\u003e offers the new rules for reinventing your brand, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefining the product's essence \u003c\/li\u003e\n\u003cli\u003eCreating metrics to ensure accountability \u003c\/li\u003e\n\u003cli\u003eDeveloping a core message \u003c\/li\u003e\n\u003cli\u003eDisseminating the brand\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMarketing needs to lead, not follow. \u003ci\u003eThe Old Rules of Marketing are Dead\u003c\/i\u003e shows how to reinvent marketing and position it as a strategic business partner for any organization.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003eRule 1: \u003c\/b\u003e The Core is Everything; \u003cb\u003eRule 2: \u003c\/b\u003e You Have Nothing Without the Foundation; \u003cb\u003eRule 3: \u003c\/b\u003e There are Many Choices But Only One Customer; \u003cb\u003eRule 4: \u003c\/b\u003e Do the Right Things for the Right Reasons; \u003cb\u003eRule 5: \u003c\/b\u003e Infrastructure is More Than Just Pipes; \u003cb\u003eRule 6: \u003c\/b\u003e Lead and Others Will Follow\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTimothy R. Pearson\u003c\/b\u003e was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000. He has also served as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chief Marketing Officer) for KPMG, the global Big 4 accounting, tax, and consulting firm; and has been president of several advertising agencies. He has served on the Advisory Board of the Nobel Peace Center, Oslo, Norway, and on the Harvard Business School's Dean's Research Society. Pearson has received numerous honors in the marketing arena, including but not limited to \u003ci\u003eAdvertising Age\u003c\/i\u003e's Best, \u003ci\u003eThe Wall Street Journal's Best\u003c\/i\u003e, and multiple Belding, Cable, Clio, Echo, Golden Phone, Lulu, Proto, PRSA, and Sunny awards.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.96 x 9.33 x 6.33 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 18, 2011\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47506735202482,"sku":"9780071762557","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/5-JWLzuUyN9780071762557.webp?v=1779561710","url":"https:\/\/box.dadyminds.org\/products\/the-old-rules-of-marketing-are-dead-6-new-rules-to-reinvent-your-brand-and-reignite-your-business-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}