{"product_id":"the-reasoning-voter-communication-and-persuasion-in-presidential-campaigns-paperback","title":"The Reasoning Voter: Communication and Persuasion in Presidential Campaigns - Paperback","description":"\u003cp\u003eby \u003cb\u003eSamuel L. Popkin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Reasoning Voter\u003c\/i\u003e is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns \u003ci\u003edo\u003c\/i\u003e matter. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that.\"-David S. Broder, \u003ci\u003eThe Washington Post\u003c\/i\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 332\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.02 x 9.02 x 6.04 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 1994\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47484505325746,"sku":"9780226675459","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/78c83975f1ca5f679149816b90a41ccc_e70f5a8c-02c9-4fa1-93b3-e841b22e907c.webp?v=1779277351","url":"https:\/\/box.dadyminds.org\/products\/the-reasoning-voter-communication-and-persuasion-in-presidential-campaigns-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}