{"product_id":"the-routledge-handbook-of-service-research-insights-and-ideas-paperback","title":"The Routledge Handbook of Service Research Insights and Ideas - Paperback","description":"\u003cp\u003eby \u003cb\u003eEileen Bridges\u003c\/b\u003e (Editor), \u003cb\u003eKendra Fowler\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Routledge Handbook of Service Research Insights and Ideas\u003c\/em\u003e offers authoritative coverage of current scholarship in the expanding discipline of service research.\u003c\/p\u003e\u003cp\u003eOriginal chapters from the world's leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience.\u003c\/p\u003e\u003cp\u003eThis book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEileen Bridges\u003c\/strong\u003e is a Professor of Marketing at Kent State University, USA. She received her PhD from Northwestern University, USA. Her research interests include customer expectations, technology-based products, and services. She previously served on the faculty at Rice University, USA, and as Editor-in-Chief of the \u003cem\u003eService Industries Journal\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eKendra Fowler is an Associate Professor of Marketing at Youngstown State University, USA. She received her PhD from Kent State University, USA. Her research interests include services, retailing, and advertising.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 540\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.6 x 6.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 29, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47438407663794,"sku":"9781032400235","price":106.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/57e2994c9f24c68004a84f9854c259e1.webp?v=1778660666","url":"https:\/\/box.dadyminds.org\/products\/the-routledge-handbook-of-service-research-insights-and-ideas-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}