{"product_id":"the-successful-coffee-house-22-day-action-plan-to-create-a-relevant-and-profitable-business-hardcover","title":"The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid J. Morris\u003c\/b\u003e (Author), \u003cb\u003eChris Heyer\u003c\/b\u003e (Author), \u003cb\u003eLon Laflamme\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring \"Action Days \" that will set your imagination and business plan ablaze, including: - Creating your own Specific Brand Image (SBI) - Developing a flexible business that can evolve with industry trends - Using holistic branding to maximize your customer experience - Crafting a business that is unique with uncompromising quality - Creative ways to differentiate your coffee house - Barista hiring tips to ensure an engaging culture - Techniques to keep your staff motivated - Today's coffee house design trends - The role of the professional barista - Creating your own business plan - Weekly Playbook to increase ticket averages\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 130\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 09, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47485738287282,"sku":"9780692441879","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/65da417e5a29c0b5095c9125c9f79977.webp?v=1779293639","url":"https:\/\/box.dadyminds.org\/products\/the-successful-coffee-house-22-day-action-plan-to-create-a-relevant-and-profitable-business-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}