{"product_id":"the-ultimate-guide-to-nutritional-supplement-advertising-how-to-write-sales-boosting-control-busting-supplement-ads-paperback","title":"The Ultimate Guide To Nutritional Supplement Advertising: How To Write Sales-Boosting, Control-Busting Supplement Ads - Paperback","description":"\u003cp\u003eby \u003cb\u003eCallum Birch\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you would like to boost your advertising response online, in direct mail and in space, then \u003cem\u003eThe Ultimate Guide to Nutritional Supplement Advertising\u003c\/em\u003e will show you how. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eInside the book, you will discover: \u003cp\u003e\u003c\/p\u003e- Why copy is the least important factor in a direct marketing promotion (page 36)\u003cbr\u003e\u003cstrong\u003e- Mozart's technique for producing breakthrough ideas (see page 84)\u003cbr\u003e\u003c\/strong\u003e- How to craft an irresistible supplement offer (page 40)\u003cbr\u003e\u003cstrong\u003e- Why mimicking big brand-name companies may be ruining your advertising (page 2)\u003cbr\u003e\u003c\/strong\u003e- The George Costanza school of nutritional supplement copywriting (page 80)\u003cbr\u003e\u003cstrong\u003e- One question to solve all your advertising problems (page 9)\u003cbr\u003e\u003c\/strong\u003e- How to write an FDA-compliant product disclaimer (page 205)\u003cbr\u003e\u003cstrong\u003e- How to find the optimal selling price for your supplement (page 52)\u003cbr\u003e\u003c\/strong\u003e- How to sweep aside skepticism and boost advertising response (page 67)\u003cbr\u003e\u003cstrong\u003e- Why you should avoid teaser copy at all costs (page 112)\u003cbr\u003e\u003c\/strong\u003e- Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191)\u003cbr\u003e\u003cstrong\u003e- Finally-a conclusive answer to the long copy vs short copy debate (page 159)\u003cbr\u003e\u003c\/strong\u003e- An easy 8-step process for gathering testimonials from your customers (page 76)\u003cbr\u003e\u003cstrong\u003e- Steal the FTC's review process to see if your ad is compliant (see page 187)\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eIt's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 02, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47448136188082,"sku":"9781077610934","price":20.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/a2cdd029120f095617fb7a1957ad43a2.webp?v=1778750161","url":"https:\/\/box.dadyminds.org\/products\/the-ultimate-guide-to-nutritional-supplement-advertising-how-to-write-sales-boosting-control-busting-supplement-ads-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}