{"product_id":"trust-signals-brand-building-in-a-post-truth-world-hardcover","title":"Trust Signals: Brand Building in a Post-Truth World - Hardcover","description":"\u003cp\u003eby \u003cb\u003eScott Baradell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat is a trust signal?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLet's say you're interested in a book you aren't familiar with-this book, for example. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBefore you buy it, you wonder, \"Can I trust this author?\" Can you trust that their book will be worth your money and your time?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe author, in turn, tries to prove their trustworthiness in a number of ways: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn accomplished and relevant biography\u003c\/li\u003e\n\u003cli\u003eGlowing praise from well-known people on the cover\u003c\/li\u003e\n\u003cli\u003eFive-star reviews on Amazon\u003c\/li\u003e\n\u003cli\u003eAcclaim on social media by people you follow\u003c\/li\u003e\n\u003cli\u003eCoverage in news media outlets you know and respect\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another's trust.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMastering these signals is the single best way to build, grow, and protect your brand in today's post-truth world-where trust is the most precious commodity of all.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 300\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 18, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47442826199218,"sku":"9781544527826","price":30.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/3fdaea7fce32fd8436fe0a355342c260.webp?v=1778690528","url":"https:\/\/box.dadyminds.org\/products\/trust-signals-brand-building-in-a-post-truth-world-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}