{"product_id":"understanding-hallyu-the-korean-wave-through-literature-webtoon-and-mukbang-hardcover","title":"Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang - Hardcover","description":"\u003cp\u003eby \u003cb\u003eHyesu Park\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book sheds light on aspects of the Korean Wave and Korean media products that are less discussed--Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds.\u003c\/p\u003e\u003cp\u003eDrawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within and beyond its national boundary with critical eyes. The author shows how transmedial narrative studies (narrative studies across media) offers analytical and theoretical lenses through which one can interpret new and emerging media forms and contents. Furthermore, she explores how these forms and contents can be better understood when they are contextualized within specific time and place using the cultural, social, and political concepts and precepts of the region. \u003c\/p\u003e\u003cp\u003eThe volume will be of great interest to scholars and researchers of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHyesu Park\u003c\/strong\u003e received her PhD in English from Ohio State University in 2014 and is currently an associate professor of English at Bellevue College, Bellevue, WA. In 2015 and 2016, she was a visiting professor at FLAME University, Pune, India. Her research interests include American and Asian-American literatures, narrative theory, media studies, and South Korean literature and popular culture. Her articles have appeared in \u003cem\u003eImage and Narrative\u003c\/em\u003e, \u003cem\u003eStudies in Twentieth and Twenty-First Century Literature\u003c\/em\u003e, and \u003cem\u003eAmerican Book Review\u003c\/em\u003e. Most recently, she edited \u003cem\u003eMedia Culture in Transnational Asia: Convergences and Divergences\u003c\/em\u003e. Currently, she is working on a monograph, \u003cem\u003eNarrating Other Minds: Alterity and Empathy in Post-1945 Asian American Literature\u003c\/em\u003e (forthcoming).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 102\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.6 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 11, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47466023682226,"sku":"9780367143589","price":118.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/73e7ce11835baa2aa8e082b03c94e352.webp?v=1779010712","url":"https:\/\/box.dadyminds.org\/products\/understanding-hallyu-the-korean-wave-through-literature-webtoon-and-mukbang-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}