{"product_id":"unlocking-the-customer-value-chain-how-decoupling-drives-consumer-disruption-hardcover","title":"Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption - Hardcover","description":"\u003cp\u003eby \u003cb\u003eThales S. Teixeira\u003c\/b\u003e (Author), \u003cb\u003eGreg Piechota\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBased on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it--while highlighting the specific strategies potential startups use to gain a competitive edge.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. \u003cp\u003e\u003c\/p\u003eAs Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW's and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. \u003cp\u003e\u003c\/p\u003eIllustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, \u003ci\u003eUnlocking the Customer Value Chain \u003c\/i\u003eis an essential guide to demystifying how digital disruption takes place - and what companies can do to defend themselves.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eThales Teixeira is the Lumry Family Associate Professor of Business Administration at HBS. His work has been published widely in scholarly journals such as \u003ci\u003eJournal of Advertising Research\u003c\/i\u003e, \u003ci\u003eJournal of Marketing Research\u003c\/i\u003e, and \u003ci\u003eMarketing Science\u003c\/i\u003e, as well as in \u003ci\u003eForbes\u003c\/i\u003e, the \u003ci\u003eEconomist\u003c\/i\u003e, the\u003ci\u003e New York Times\u003c\/i\u003e, and \u003ci\u003eHarvard Business Review\u003c\/i\u003e. Before joining HBS, Teixeira consulted with Microsoft, HP, and Prudential, and he has given stragetic counsel to Nike, Unilever, and countless tech startups.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.3 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 19, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47399604027570,"sku":"9781524763084","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/a79145ba4042bcb5265a4b7484ed0358.webp?v=1778075629","url":"https:\/\/box.dadyminds.org\/products\/unlocking-the-customer-value-chain-how-decoupling-drives-consumer-disruption-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}