{"product_id":"ux-writing-designing-user-centered-content-paperback","title":"UX Writing: Designing User-Centered Content - Paperback","description":"\u003cp\u003eby \u003cb\u003eJason C. K. Tham\u003c\/b\u003e (Author), \u003cb\u003eTharon Howard\u003c\/b\u003e (Author), \u003cb\u003eGustav Verhulsdonck\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.\u003c\/p\u003e\u003cp\u003eThe fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.\u003c\/p\u003e\u003cp\u003eOutlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJason C. K. Tham\u003c\/strong\u003e is an Associate Professor of Technical Communication and Rhetoric at Texas Tech University, USA.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTharon Howard\u003c\/b\u003e is a Professor of English at Clemson University, USA.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGustav Verhulsdonck\u003c\/b\u003e is an Associate Professor of Business Information Systems at Central Michigan University, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 02, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47405452361906,"sku":"9781032227405","price":90.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/320335b5ab02d5b7b19c6ceaaa1f3b8e.webp?v=1778185552","url":"https:\/\/box.dadyminds.org\/products\/ux-writing-designing-user-centered-content-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}