{"product_id":"what-clients-love-paperback","title":"What Clients Love - Paperback","description":"\u003cp\u003eby \u003cb\u003eHarry Beckwith\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. \u003cp\u003e\u003c\/p\u003e Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez  \u003cp\u003e\u003c\/p\u003e Dress Julia Roberts. Why, one scene from \u003ci\u003ePretty Woman\u003c\/i\u003e can enlighten you more than a full year of study at a top business school. \u003ci\u003eWhat Clients Love\u003c\/i\u003e will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eHarry Beckwith\u003c\/b\u003e heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 7.4 x 4.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 10, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47384790499506,"sku":"9780446556026","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/60ca78a2123cf7ebc18eed8289273930_ff22e1ca-035b-4f15-b9e8-2b4195725928.webp?v=1777893592","url":"https:\/\/box.dadyminds.org\/products\/what-clients-love-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}