{"product_id":"will-it-wow-how-to-design-products-people-love-paperback","title":"Will It Wow?: How to Design Products People Love - Paperback","description":"\u003cp\u003eby \u003cb\u003eChunshik Kim\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHow do successful products approach people to engage?Why do so many new products crash in the market? Product failure is estimated to be at 48% in the book, 'Winning at New Products', and other researchers typically put that number much higher. So, what makes these products tank? This happens for three reasons: failure to understand the consumer, poor product quality, and lack of internal capability. Witnessing countless developers failing to bring their products to market leads us to ask three questions:1.Who are the consumers today and how do we characterize their reason for a better life? 2.How do great companies develop their product for success?3.What does a fast-growing company need to do to stay healthy in the market?It is imperative that product developers ask these three questions for a greater chance of product survival in markets that are inundated with competitor products.After 20 years of product development experience, the author realized that there is always a right design process to develop a quality product, which is answered by the 'EFD model'; Embrace, Focus, and Disrupt. The model will help you to work purposefully and save time in the process. This three-step process will also help you to maximize resources that you may already have to reach your business goals.WILL IT WOW? is based on the Author's hands-on experience in leading corporations and design consultancies. He wrote this book to share insights and motivations and to assist product managers, designers, engineers, marketers, start-up founders, and anyone who seeks to understand how products influence consumers and brands. Chunshik Kim walks readers through: -How embracing the consumer and identifying pain-points reveals opportunities in the market-The impact of quality product experience.-Where market trends go, and how to be the next technology disruptor.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 210\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 15, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47412960002226,"sku":"9798663538657","price":11.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/470246c3dcd696e11c07fcf12c9a060d.webp?v=1778335634","url":"https:\/\/box.dadyminds.org\/products\/will-it-wow-how-to-design-products-people-love-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}