A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore - Paperback

by Muthamma B. U. (Author), Ranjith Kumar S (Author), Tiwari B. B. (Author)

This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.