Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses - Paperback

by Rachel Klaver (Author)

BE A SPIDER, BUILD A WEB walks you through how to build out a sticky content web that attracts, retains, and converts visitors into paying customers.

You'll learn:

• Why you need a trust bridge
• How to identify your content anchors
• How to narrow your message
• How to create a content plan
• Why you need different types of content
• How to build your own content web

And you'll experience growth, more sales, and success as you learn and apply the framework to your small business.