Business Plan and Analysis of Nest (Google's Smart Home Company) - Paperback

by Maximilian Ott (Author), Sascha Hagedorn (Author)

Examination Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, language: English, abstract: An analysis of NestLabs Inc., Google's Smart Home company, and their current business situation is conducted. Internal and external influences are considered. A SWOT Analysis is done and leads in the end to a strategy proposal which NEST should follow in order to improve business in the future.