Creative Arts Marketing - Paperback

by Liz Hill (Author), Catherine O'Sullivan (Author), Terry O'Sullivan (Author)

Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.

Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.

Author Biography

Liz Hill is Director of ArtsProfessional magazine, UK.

Catherine O'Sullivan is Senior Lecturer in Leadership and Management at Coventry University, UK.

Terry O'Sullivan is Senior Lecturer in Management at Open University Business School, UK.

Brian Whitehead is Publisher of ArtsProfessional magazine, UK.