Cross Media Marketing 101 - Paperback

by James D. Michelson (Author)

A practical guide for sales and marketing leaders including Chief Marketing Officers, Chief Revenue Officers, Sales & Marketing Vice Presidents, Directors and Managers for lead generation & revenue growth

Author Biography

James Michelson is a former Naval Officer and Professor and has experience in recruiting, hiring, training and leading sales and marketing teams with the Fortune 15, small corporations, and entrepreneurial start-ups in both technology and agency worlds. His specialty lies in creating marketing and sales programs that support the successful prosecution of long cycle and complex consultative business to business sales processes for technology, engineering, plans and assessments and a variety of luxury and consumer products.