Customer Service Is Just Foreplay: The Modern Customer Experience Will Seperate You From Your Competiition - Hardcover

by Jason D. Cass (Author), Brian Appleton (Author), Elyssa Shapiro (Editor)

Business as usual gets a new life in Customer Service is Just Foreplay. This information-packed guide is filled with relevant modern practices and principles that can be applied to any agent or agency in the insurance industry. Client interactions have made a major shift over the past decade. Merely providing good customer service has been surpassed by digital tools and strategies that make up a great customer experience. Mobile apps, online chat and payment systems as well as 24/7 accessibility aren't just "extras" anymore. Agents are charged with evaluating and changing out-of-date business models to keep pace with online competitors. Jason Cass, owner of JDC Insurance Group, is a thought leader, speaker, agency owner and champion for the independent insurance industry. As an entrepreneur, Jason has first-hand experience building a profitable agency that can be run both virtually and digitally.