Does Your Brand Care: Building a Better World. the C A R E-Principles - Paperback

by Isabel Erstraete (Author)

The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer.

Author Biography

Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers.