Emerging Dynamics in Audiences' Consumption of Trans-Media Products: The Cases of Mad Men and Game of Thrones as a Comparative Study Between Italy and - Paperback

by Carmen Spano (Author)

The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007-2015) and Game of Thrones (HBO, 2011-2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights into the culturally specific similarities and differences that distinct audiences disclose in consuming the same texts.

Author Biography

Carmen Spanò holds a PhD in media, film and television from the University of Auckland, New Zealand. Her academic research interests lie in media representations and convergence, audience research, media reception and consumption.