Fashion Buying & Merchandising (2023 Edition): From mass-market to luxury retail - Paperback

by Miguel Hebrero (Author)

Navigate the dynamic world of fashion with expert insights from seasoned buying professional, Miguel. This comprehensive guide offers readers a deep dive into the multifaceted layers of the fashion industry.

Key Takeaways:

• Seasoned Perspective: Gain invaluable knowledge from a seasoned buying professional with a vast range of experiences in the industry.
• Holistic Approach: From buying and merchandising strategies to detailed retail operations, this book ensures a well-rounded understanding.
• Special Chapter on Luxury: Understand the nuances and intricacies of the luxury segment of fashion, a domain that demands its own unique strategies.
• Esteemed Education: Drawing from his rich academic background at the London College of Fashion (University of the Arts London), Miguel brings both industry relevance and academic rigour to the text.
• For Every Fashion Enthusiast: Whether you're just starting in the industry or have been a part for years, this book caters to all levels of expertise.

Perfect for fashion enthusiasts, upcoming entrepreneurs, and established industry professionals, this book offers a blend of knowledge, strategies, and insights to elevate your understanding and appreciation of the fashion world. Equip yourself with the tools needed to adeptly navigate the vibrant and ever-evolving landscape of fashio