Fundamentals of Market Access for Pharmaceuticals - Hardcover

by Eric Bouteiller (Author), Annie Chicoye (Author)

This book provides a conceptual and pragmatic approach to the complexity of market access for pharmaceuticals across different types of economies and health care systems around the world, providing a comprehensive toolbox with key concepts and methods for students, executives from companies, public decision-makers and payers interested in the field.

Author Biography

Eric Bouteiller is Adjunct Professor at China Europe International Business School (CEIBS) with a focus on pharmaceutical and health care industries.
Annie Chicoye is Health Economist, teaching at Sciences Po Paris, School of Public Affairs, on health product industries and at CEIBS in Shanghai with Professor Bouteiller.