Handbook of People Research: Deriving Value by Asking Questions - Paperback

by Francine Gemperle (Author)

This book is a practical guide to succeeding at People Research in creative, technical and business domains. Presented here is a basic framework for conducting research with people to inform design, in four parts: planning, engagement, analysis and reporting. The content is presented as a handbook that includes worksheets, tools and tips for people who plan to actually conduct People Research. It is a practical, hands-on guide that you will refer to again and again.