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Laws of Promotion: The quintessential marketing guide to help any small business or nonprofit put promotion in motion. - Paperback
Laws of Promotion: The quintessential marketing guide to help any small business or nonprofit put promotion in motion. - Paperback
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by Leslie A. M. Smith (Author)
Stop Overthinking Your Marketing. Start Moving Your Business.
You didn't start your business or join a nonprofit to become a full-time marketing executive. But suddenly, you're in charge of getting the word out, and you're stuck. You're paralyzed by jargon, overwhelmed by social media mania, and unsure where to spend your next dollar, and next hour.
The truth is: Marketing isn't a mystery; it's physics.
In Laws of Promotion, marketing expert Leslie A.M. Smith breaks down the complex world of public relations and promotion into Sir Isaac Newton's three laws of motion. This isn't a 300-page academic textbook. It is a concise, accessible, and non-threatening guide designed to be read in under an hour.
Inside this workbook, you will learn:
The 4Ps Foundation: Fix your product, place, and price before you waste a dime on promotion.
Break the Inertia: Use the First Law of Motion to stop procrastinating and start your first campaign.
Master the Force: Learn how much Force is needed to drive sales, based on the size of your business (Mass) and how ambitious your objectives are (Acceleration).
Predict the Reaction: Raise your stature and reputation by applying the Third Law.
Why this book?
Accessible: Fun cartoons make complex concepts easy to digest and remember.
Action-Oriented: Includes fill-in-the-blank activities and a "PR Starter Checklist."
Real-World Proof: Follow a fictional case study to see the Laws in action before you apply them to your own business.
Whether you are a new business owner or a reluctant marketing director, Laws of Promotion provides the no-nonsense framework you need to unstick your marketing and put your promotion in motion.
Scroll up and click "Buy Now" to stop the marketing mania and start seeing results today.
Want more hands on application? Watch "Escape Marketing Mania" available at www.McCormickLA.schoolShare
