Media Planning & Buying in the 21st Century Workbook, 3rd Edition - Paperback

by Ronald D. Geskey Jr (Author), Ronald D. Geskey Sr (Author)

Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.