Psychology of the Media - Paperback

by David Giles (Author)

From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others.

In this engaging introduction, Giles explores our relationship with the media, looking at the effects of advertising, celebrity worship and media influence on violent behaviour.

Whatever your level of study, this introduction will help you to evaluate the full reach of the media in our lives.

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From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others.

In this engaging introduction, Giles explores our relationship with the media, looking at the effects of advertising, celebrity worship and media influence on violent behaviour.

Whatever your level of study, this introduction will help you to evaluate the full reach of the media in our lives.

Author Biography

DAVID GILES is Senior Lecturer in Psychology at the University of Winchester, UK. He is author of the textbook Media Psychology (2003) and his research work has generated a great deal of interest in the media, being featured in The Guardian, The Sunday Times and on BBC Radio 4.
DAVID GILES is Senior Lecturer in Psychology at the University of Winchester, UK. He is author of the textbook Media Psychology (2003) and his research work has generated a great deal of interest in the media, being featured in The Guardian, The Sunday Times and on BBC Radio 4.